BBThe Backseat Billboard

One marketplace. Two ways to move local business.

How The Backseat Billboard works

Businesses earn meaningful local attention. Drivers turn everyday rides into an additional revenue opportunity.

For businesses

Meet passengers while they are seated, attentive, and moving through the communities you serve.

  1. 1

    Choose your goal

    Select broad awareness or refined geographic impact.

  2. 2

    Send your creative

    Upload your ad and the web address passengers should visit.

  3. 3

    Reach riders

    Your campaign enters the matching driver rotation after checkout.

Start advertising

For drivers

Put your regular routes to work while helping local businesses become familiar to riders.

  1. 1

    Join the network

    Share your driving and vehicle details, then choose starter-kit shipping.

  2. 2

    Display campaigns

    Place approved Backseat Billboard materials where passengers can see them.

  3. 3

    Share the revenue

    Submit daily or weekly proof — the more you drive, the more you earn.

Become a driver partner

Business plans

Broad reach or community focus?

Both plans put your creative in front of rideshare passengers. The difference is how broadly or precisely your campaign is placed.

Awareness Tier

$50.00/mo

Broad rotation across the driver network for consistent, citywide brand visibility.

Best for: Businesses building general awareness across a wider local audience.

  • Broad driver-network rotation
  • Consistent passenger visibility
  • Best for citywide brand recognition

Impact Tier

$150.00/mo

Focused placement with drivers serving specific areas, helping your ad stay visible within the communities that matter most.

Best for: Businesses targeting selected neighborhoods, districts, or service areas.

  • Refined geographic targeting
  • Drivers serving selected areas
  • High visibility in specific communities

Driver earnings

Drive more, earn more

Drivers share in the advertising revenue every month. Your share grows with every approved day on the road — and every passenger who scans your QR codes earns you a bonus.

Full payout details are shared with drivers in the Driver FAQ after signup.

To qualify, choose a proof plan

Daily

Each day: your daily rideshare summary screenshot(s) + one photo of the Backseat Billboard properly installed.

Weekly

Once a week: the summary of every ride taken + one backseat photo per day with the kit calendar visibly displayed.

Each campaign you carry gets its own QR code tied to your vehicle — more campaigns, more chances to earn.

Partner reviews

Help shape the first chapter

We publish feedback only from verified business and driver partners. Join the network, experience it firsthand, and be among the first to share an honest review.